Design Revisions

Incorporating user feedback did not substantially alter the VDP redesign, so we were able to make changes while translating the mid-fidelity designs to high fidelity (leveraging the current Shift design library) for handoff to the platform engineering team.

A Revised ‘How It Fits’

Feedback on How It Fits was thoughtful and detailed, prompting us to expand and refine functionality. Users didn’t see the value in comparing available vehicles from different classes; rather they wanted to compare within a specific class, such as how one sedan measures up to another sedan. How It Fits was open to interpretation; some users wondered how a vehicle would fit in their garage, instead of how s/he would fit into it. Users also suggested adding their current vehicle for a more customized comparison.

fig. 6.2: Revised How It Fits functionality

fig. 6.3: Revised How It Fits functionality: car added

Final Result

The redesigned VDP has the potential for high impact on the organization, providing the transparency users want and building the trustworthiness Shift sees as essential for its future success as a transformative innovator in the auto industry.