Large-scale design and UX research project around the redesign of Shift’s vehicle description page.
Author: Daryle Maciocha
Case Study: Zelle®
Lead design on the Zelle peer-to-peer payment experience at Capital One.
Case Study: Blue Tip
The Blue Tip project is a clear demonstration of user-centric design principles.
Case Study: uBack
High-fidelity screens and style guide for charitable giving app uBack.
Case Study: WatchTower
Service design for the non-medical employee benefits space.
Case Study: Savings Engine
A guided digital savings experience for the mass market.
Perkis, CPA
Homepage redesign direction for Perkis, CPA, a Brooklyn-based accounting firm.
Urban Land Institute
Template page designs for the Urban Land Institute’s marquee Spring and Fall meetings.
Retail Solutions Providers Association
High-level homepage redesign direction proposed to the Retail Solutions Providers Association.
The Graduation Effect
The Alliance for Excellent Education presented the challenge of redesigning their Graduation Effect project.
Popsike
A trusted online resource for over ten years, vinyl auction archive Popsike was in need of a facelift, for both desktop and mobile environments.
DJ D-Mac lighting promo film
Collaborating with Red Circle Films, we created this short-form promotional film for DJ D-Mac & Associates’ lighting design services.
Motown on Mondays Poster
A duotoned Marvin Gaye for the DC edition of the Motown on Mondays party.
Johnston & Murphy
Site redesign to match heritage brand Johnston & Murphy’s clean, understated, and modern visual identity.
client: Journeys
Numerous projects for youth-oriented retailer Journeys, including designs for web stores and tour sites.
client: Kangol
A rich brand heritage encompassing British tradition and American hip-hop.
client: Ron Herman
Subtle site evolution for the influential apparel retailer.
client: Trina Turk
A clean, minimalist design evolved over the length of a collaborative partnership.
client: Zippo
The most recognized brand I’ve had the pleasure to work with.
Trina Turk
A clean, minimalist design for desktop and mobile for this fashion designer’s Palm Springs-inspired collection.
Ron Herman
Site for curated So Cal brand collections by influential retailer Ron Herman.
Prezoom
A simple, informative site—in both desktop and mobile environments—to introduce customers to this international mail-forwarding service.
Journeys Backyard BBQ
Information-rich web site for Journeys-sponsored annual all-ages music, skate and motocross mini-tour.
Zippo
Retail site redesign for makers of the original windproof lighter, while nodding to the brand’s 80-year heritage.
Journeys
Retail site redesign positions brand and product shopping directly on the homepage, desktop and mobile.
Kangol
A rich brand heritage is matched by a sophisticated, easy-to-use design framework.
Hats.com
A rich palette, thoughtful imagery, and restrained typography for the discerning headwear customer.
Bakers
The ideal mobile shopping experience and a proposed site design built on Baker’s flexible site framework.
A’Gaci
A modern, brand-aligned, and very user-friendly shopping experience.
Adidas
Proposed redesign—within a tightly controlled framework—of the Shop Adidas homepage.
Philosophy
Signature typography leveraged in this skin care company web store redesign.
DJ D-Mac promo film
Collaborating with Red Circle Films, we shot a live event and created this short-form promotional film for DJ D-Mac & Associates.
DJs in the Garden promo film
Collaborating with Red Circle Films, we created this short-form promotional film for DJ D-Mac & Associates.
Bucket Funk! poster
Bucket Funk! is the only DC club night with the cheek to depict Chuck Brown as bobble head.
Modernist Society: Dana Milbank poster
Black, white, and siren-red. The Washington Post’s Dana Milbank never looked so cool.
Benjy Ferree: Record Store Day Poster
Strong imagery and bold typography interpret the sound of Benjy Ferree.
Brazilian Rhythms 3rd Anniversary poster
A cheekily abstracted and repeated Brazilian flag.
Loaded gig poster
Creation Records’ Alan McGee is depicted in Screamadelica duotone.
Rock the Liberty Bells gig poster
Equal parts Jim Steranko Pop Art experimentation and Jack Kirby hero worship.
DC Record Fair poster
Vinyl records depicted in their purest geometric form.
Science Club NYE poster
Chemistry lab equipment mixes with champagne flutes and party hats.
Thank Funkin’ God!! gig poster
Taking inspiration from vintage presidential campaign posters.
Cinco de Mayo gig poster 2
A map of diamond district and a handcrafted geometric typeface.
Cinco de Mayo gig poster
Direct inspiration from the historic Battle of Pueblo.
Upstairs at Marvin handbills
Handbills promoting DJ D-Mac’s monthly dance party in downtown DC.
Fuzz gig poster
Equal inspiration from the Op-Art and mod movements of the 1960s.
DJ D-Mac business card
Letterpress business card for DC-based DJ collective.
Modernist Society promo card
Letterpress promotional card for The Modernist Society.
Crooked Beat business card
Letterpress business card for purveyor of new and collectible vinyl.
Cantilever business card
Letterpress business card for Cantilever Twentieth Century Art & Design