Brand Strategist & Creative Director
Brand strategy, identity systems, and experience design for organizations navigating consequential decisions
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Featured Projects
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![Featured Zelle]()
Zelle® • Capital One
UX/UI design for the US-based digital payments network, increasing user trust and reducing errors.
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![Samba Trés]()
Samba Trés live performance videos
Executive produced and edited by yours truly, Samba Trés perform three Brazilian Bossa Nova classics.
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![Peptaste]()
Peptaste® Branding Case Study
Branding project for Buffalo, NY-based seasoning salt maker, Peptaste®.
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![Featured Shift]()
Shift VDP Redesign
UX research and UI design of the vehicle description page (VDP) for online used car dealer Shift.
Brand Strategist and Creative Director with 15+ years building brand identity systems, experience strategy, and go-to-market creative
for enterprise financial institutions, national retail brands, and growth-stage ventures. Known for translating complex business problems into clear brand strategy — and clear brand strategy into design that performs. Equally at home defining positioning and leading visual execution. Practices AI-augmented strategy — using Claude and emerging tools as thinking partners for research, analysis, and brand problem-solving.
Proud member of AIGA, the professional association for design.
I’ve worked with trusted known brands.
And I’ve helped lesser known brands earn trust.
Brands I’ve worked with include Adidas, A’Gaci, Bakers, Capital One, Johnston & Murphy, Journeys, Kangol, Philosophy, Ron Herman, Tory Burch, Trina Turk, Zelle, and Zippo.
Peptaste is a brand currently earning trust.
I’ve delivered site design and mobile experiences across retail, non-profit associations, education, hospitality, and professional service providers.
View select web and mobile design work here and read my product design work here.