Rebranding project for Buffalo, NY-based seasoning salt maker, Peptaste®. Leveraging a bold black and white color palette, custom illustrations, and emphasizing the company’s eight decade history, the brand received a much-needed refresh. The result is a heritage brand with broad appeal.

Additional collaboration included the launch of Peptaste’s web presence and ecommerce functionality, ensuring enthusiasts well outside of Western New York can continue to keep their favorite seasoning in the kitchen and on the dining table.