Influential apparel retailer Ron Herman needed a new design and retail framework for his masterfully curated brand collections with a distinct So Cal attitude.
Taking inspiration from the actual in-store shopping experience, a shadowbox metaphor—complete with woodgrain, paper textures, and polaroid photo frames—was utilized throughout the tightly integrated and award-winning site design. Flexibility in the site architecture empowered the in-house marketing team, ensuring a consistent RH brand experience. The site is a refreshing alternative to the increasing uniformity of online fashion retail. Winner of a 2012 DC Ad Club Award.
Site design executed for Virid Design & Interactive.