Approached by sportswear giant Adidas, Virid was asked for several redesign options of the Shop Adidas homepage, all within a tightly controlled navigation framework. The then-current site was a cumulative patchwork of banners in different design styles, all vying for the customer’s attention. This design solution calls for a dynamic main content section while standard fixed banner messages fall within a clear visual hierarchy without diminished impact. A subtle fabric texture adds visual interest to an otherwise predominantly white page.
Design executed at Virid Retail Solutions.
  • art direction
  • UI/UX
  • web design