Johnston & Murphy

American heritage footwear and apparel brand Johnston & Murphy has a strong visual identity that is clean, understated, and modern. Working within those parameters, this proposed site redesign emphasizes J&M’s strong campaign imagery and an easy-to-navigate site structure in both desktop and mobile environments. The introduction of timely editorial helps to continue the brand’s 160+ year narrative.
Site designed at Virid Design & Interactive.
  • art direction
  • UI/UX
  • web design
  • mobile design