Zippo, makers of the original windproof lighter, were ready to consolidate their unfocussed online presence and increase their direct-to-consumer online sales with a move to the Virid Market Agility platform. Virid reorganized their vast catalog offerings and proposed several site designs, including a campaign-centric homepage that nods to the brand’s 80-year heritage and easy-to-navigate product listing pages with inline product details.
Site design executed for Virid Design & Interactive.